Vietnam’s National Brand Program marks its 10th cycle in 2026, recognizing enterprises and products that meet global standards of quality and competitiveness.
THE HANOI TIMES — The 10th Vietnam National Brand Program will hold its 2026 announcement ceremony in the fourth quarter, honoring outstanding Vietnamese products and enterprises that demonstrate national quality, innovation and competitiveness in domestic and international markets.
A booth on display at the Vietnam Export Brand Fair 2025. Photo: Hoai Nam/The Hanoi Times
As an important phase, the program allows for a review of its development while identifying and celebrating exemplary “core champions”, enterprises that best reflect Vietnamese values in a new phase of global integration.
Participating enterprises must complete and submit application dossiers to the program by March 31, 2026. The selection, recognition and award process follows a biennial schedule.
Since its launch in 2008, when it recognized 30 enterprises and 50 products, the program has expanded steadily. By the ninth selection cycle in 2024, 190 enterprises and 359 products met national brand standards.
This expansion reflects stronger capabilities and rising global ambitions among Vietnamese businesses as the country deepens integration into the world economy.
Under the Vietnam National Brand Program for the 2020-2030 period, authorities have set ambitious targets. These include increasing the value of Vietnam’s national brand by an average of 20% per year, based on assessments by reputable international ranking organizations and surpassing 1,000 products carrying the Vietnam National Brand title.
The program also aims to raise by 10% each year the number of Vietnamese enterprises listed among the world’s most valuable brands, ensure that 90% of enterprises nationwide recognize branding as a strategic driver of production, business and investment and promote all Vietnam National Brand products in domestic and key export markets.
Together, these objectives reaffirm Vietnam’s long-term commitment to building strong, competitive brands capable of standing out on the global stage.
